Zatiq’s Pocket Pay: direct card payment for door-to-door deliveries

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Zatiq’s Pocket Pay device supports MFS payments as well as direct credit/debit card payment for home deliveries. Image: Zatiq

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Zatiq pocket payment

Zatiq’s Pocket Pay device supports MFS payments as well as direct credit/debit card payment for home deliveries. Image: Zatiq

Online deliveries have gradually become an indispensable part of our post-pandemic lives. Instead of going out to get food or necessities, we can sit in the comfort of our homes and have the desired items delivered to our doorstep. However, although contactless payment such as online banking and MFS (mobile financial services) such as bKash exist in most local delivery platforms, we still cannot use bank credit/debit cards for pay for home deliveries. Zatiq, a local software and technology startup, aims to change that, with its card reader for home deliveries – Pocket Pay.

Pocket Pay is a small, portable card reader designed to be easily carried by delivery agents and merchants. It accepts cards from any local bank and can be used by swiping or tapping to pay. Functionally, it works the same as regular EFTPOS card readers, with void, refund and accept payment options available in the admin panel controlled by the host delivery company. The device comes with end-to-end encryption, ensuring a secure payment gateway. It also has a QR and barcode scanner to make all kinds of cashless payments, as well as 4G support so it can work without an app.

“Collecting cash on delivery is a big problem for logistics companies,” says Sultan Moni, CEO and co-founder of Zatiq, “Cash delivery involves carrying a lot of cash, take it to the company office, deposit it and then transfer it to a merchant bank or MFS (Mobile Financial Services) accounts.” According to Sultan, since there is no other way for delivery agents to collect payment only in cash or bKash, a card payment method for home deliveries was a much needed change.

Zatiq is a brand new startup, officially launched on September 13 this year and released immediately with the first version of the Pocket Pay card reader – receiving over 500 orders on the first night. The second and current version of Pocket Pay comes with an option that the company says will give customers more flexibility in online payment – supporting MFS transactions as well as credit/debit cards.

“We want to offer customers different ways to pay for their cashless deliveries while allowing merchants to accept all kinds of cashless payments through a single device,” Sultan says when asked about Pocket Pay’s MFS support. He made it clear that Pocket Pay is not meant to compete with MFS, which is by far the most preferred cashless method in Bangladesh. On the contrary, Pocket Pay is intended to offer customers a new option in addition to the existing ones. Since Pocket Pay also supports MFS, customers have that extra option whenever they need it.

Currently, each device is sold for Tk. 5,000, with no hidden fees after purchase. The prototype model was manufactured in Bangladesh by local engineering firm Gyre Engineering, and the devices were assembled in China using parts sourced from China and Hong Kong. When designing the device, Zatiq took inspiration from similar international portals such as SumUp, Zettle and OPay, then adapted the concept to meet the needs of the Bangladeshi market.

Pocket Pay, as Sultan said, is specifically designed to facilitate payment options for the local delivery and logistics industries. “Micro merchants are not my target customers. I don’t want them carrying extra hardware to collect payments,” he pointed out, “Those with credit/debit cards can avoid the hassle to pay cash or put money in MFS to easily pay for their deliveries directly.”

Zatiq’s vision is to propel Bangladesh towards a cashless society. With Pocket Pay, the fledgling startup hopes to capture part of the country’s currently growing e-commerce market and make cashless payment, both by MFS and card, more accessible to consumers and vendors.

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Elaine R. Knight