The “typical” debit card user across key demographics

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Dublin, April 20, 2022 (GLOBE NEWSWIRE) — The “Consumer Payment Choice: Understanding Debit Card User Preferences” report has been added to from ResearchAndMarkets.com offer.

The report provides in-depth analysis of consumer preferences for debit transactions across demographics and use cases. It draws on a wealth of primary data to form an insight into the typical debit card user. By examining consumers who indicate a preference for debit transactions, the report reveals key demographics of those who are most likely to rely on their debit cards.

The report then explores the many use cases for debit cards, providing insight into the consumer segments most likely to use debit in particular circumstances. This analysis includes recommendations for debit card issuers and processors intended to support customer engagement and debit usage.

“85% of American adults have a debit card, spanning all age groups, income brackets, and education levels,” the report’s author said. “However, differences emerge when preference for debit payments is taken into account. It is essential that issuers and processors have a solid understanding of who prefers to use debit cards and under what circumstances in order to most effectively target marketing and reward initiatives”.

Highlights of this report include:

  • A review of the “typical” debit card user across a number of demographic categories

  • An exploration of consumer preferences in throughput use cases

  • A detailed exploration of the publisher’s primary data on consumer throughput usage

  • Recommendations for debit card issuers and processors

Main topics covered:

  • In what situations do consumers prefer debit transactions?

  • Why do some consumers prefer debit?

  • When do consumers choose to pay with debit cards?

  • How has the use of bandwidth evolved in recent years?

  • Recommendations

For more information on this report, visit https://www.researchandmarkets.com/r/uyes5d

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Elaine R. Knight