MTN MoMo to drive digital payment growth through partnerships

A representative sample of participants at the launch in Accra

MobileMoney Limited (MTN MoMo) has officially launched this year’s MoMo Month celebrations in Accra, Kumasi and Mankessim to highlight the importance of partnerships in accelerating digital payments.

The month-long celebration is themed, “Accelerating the Growth of Digital Payments – The Role of Partnerships”. It focuses on the opportunities that mobile money presents and how stakeholders can leverage the digital payments industry to support the rebuilding of a robust and resilient economy.

The launch brought together a cross section of MTN management and staff, merchants, partner banks, fintech companies, among others.

Speaking on the importance of the theme, MobileMoney Limited CEO Eli Hini attributed the success of MTN MoMo to strategic partnerships and collaborations with various stakeholders over the years.

To further strengthen Ghana’s digital economy, he revealed that the company will continue to create shared value by investing in partnerships with stakeholders from various sectors of the Ghanaian economy to provide more value-added services. to customers.

He said, “For us, the future lies in more partnerships because, as market leaders, we believe that the contribution of other industry players will help stimulate and accelerate the development of the industry. . We cannot do it alone. We need the support of other like-minded businesses who also see the future of this business as critical to the development of this country. We will continue to work together and grow digital financial services across Ghana.”

Eli Hini further explained that “With digitalization and innovation at the forefront, and consumers opting for fast and convenient ways to make payments and transactions, digital payments have become a must. As MTN leads its platform program to create opportunities that others can leverage, MobileMoney Limited will continue to use its platform as a springboard for all into digital payments, while delivering innovation and customer experience.

He urged all customers to look beyond the E-Levy and take advantage of the enormous benefits that MoMo and elsewhere digital payments present to the customer in terms of security and convenience.

To celebrate MoMo Month, a series of campaigns, promotions and activities have been outlined, including a customer promotion where customers earn extra money by making digital payments with MoMo. There will be digital fairs with SMEs, market storms as well as an exciting new financial literacy initiative dubbed “Catch Them Young Series” which is organized in partnership with educational institutions. A stakeholder forum will also be held to discuss the introduction of central bank digital currency, also known as E-Cedi, and the opportunities arising from it.

Since August 2012, the MoMo Month is organized every year to publicize the Mobile Money service. It has also been used to reward customers, agents and merchants for their continued use and promotion of the service.

MTN Ghana was the first telecom provider to introduce mobile money to the West African sub-region in 2009. The service has been instrumental in promoting financial inclusion, driving socio- sustainable economy and the creation of employment opportunities throughout the country. Mobile money remains one of the most revolutionary products to be introduced to the Ghanaian financial market.

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Elaine R. Knight