Mexico E-Commerce and B2C Payments Market Snapshot to 2026: MercadoLibre Remains a Dominant Player Among Top B2C E-Commerce Websites

DUBLIN, May 10, 2022–(BUSINESS WIRE)–The “E-Commerce and B2C Payments Market in Mexico 2022” report has been added to from offer.

The number of online shoppers in Mexico on the rise

By 2025, e-commerce in Mexico will account for more than half of total sales growth. Already, the number of Internet users and online shoppers in Mexico has grown and continues to do so. Cross-border e-commerce has also become increasingly popular with around two-thirds of online shoppers in Mexico buying from foreign websites. Among the most purchased product categories were clothing, followed by electronics and cosmetics. B2C e-commerce sales in Mexico are expected to remain on a growth path over the next five years.

Cards and wallets rise to the top of online payment methods

According to a recent survey cited in the report, the main payment methods used by Mexican consumers when shopping online are credit and debit cards. Digital wallets like PayPal rank next, followed by cash payment methods like Oxxo.

MercadoLibre maintains its position among the best B2C e-commerce websites in Mexico

The top 5 B2C e-commerce websites in Mexico, based on the number of visits from the country, are,,, and, as revealed in the report. MercadoLibre also ranks first in terms of market share in 2021, followed by Amazon.

Questions covered in the report:

  • What value are B2C e-commerce sales in Mexico expected to reach in 2026?

  • What are the key trends driving the growth of the online retail market in Mexico?

  • Which product categories do Mexican online shoppers buy the most?

  • What are the main payment methods in B2C e-commerce in Mexico?

  • Who are the top 5 B2C e-commerce market players in Mexico?

Main topics covered:

1. Management Summary

2. Overview

  • B2C e-commerce and online payments market overview, April 2022

  • Year-over-year B2C e-commerce sales growth rate against other major countries in the world by growth rate, in %, 2022e

3. Sales and Sharing

  • B2C e-commerce sales, MXN billion, 2018 and 20121

  • Share of B2C e-commerce in total retail sales, in %, 2021

  • B2C e-commerce sales, USD billion, 2021 and 2026f

  • Breakdown of total retail sales growth value, by B2C e-commerce and other retail, in %, 2021-2025f

4. Online shoppers

  • Internet users, in millions, January 2021 and January 2022

  • Online shopper penetration, % of respondents, before and during COVID-19, December 2021

  • Share of Internet users who made a purchase after seeing an online advertisement, in % of Internet users, and breakdown of the channels on which they purchased, in %, May 2021

  • Share of channels used to make purchases during the 2021 sales, in % of online shoppers, 2021

5. Products and vertical markets

6. Trends

  • Penetration of cross-border online shoppers, in %, February 2021

  • Top 3 product categories purchased abroad, as % of cross-border online shoppers, February 2021

  • Payment methods used to pay for cross-border online purchases, as % of cross-border online shoppers, February 2021

  • Device owned by Internet users, in % of Internet users, H1 2021

  • Breakdown of B2C E-Commerce Purchases by Device, in %, 2021e

  • Penetration of social buyers, in % of social network users, 2019-2024f

7. Payment

  • Breakdown of B2C e-commerce sales, by payment methods, in %, 2020

  • Share of online purchases paid with OXXO, in %, 2021

  • Payment methods used during the 2021 sales, in % of online shoppers, June 2021

  • Average share of mobile fraud, as % of total retail fraud losses, 2019 and 2021e

8. Delivery

  • Delivery methods used in B2C e-commerce, as % of online shoppers, January 2022

  • Perceived benefits of shopping online, as % of online shoppers, January 2022

  • Most common incidents in the delivery process, in % of online shoppers, January 2022

9. Players

  • Top 5 e-commerce websites, incl. Total number of website visits, in millions, share of Mexico in the total number of visits, in %, number of visits in Mexico, in millions, February 2022

  • Top 5 B2C e-commerce companies by market share, %, 2021

Companies cited


  • Citibanamex Mobile

  • Cut


  • El Puerto de Liverpool

  • MercadoLibre

  • oxxo

  • PayPal

  • walmart

For more information on this report, visit

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Laura Wood, Senior Press Officer
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Elaine R. Knight