Chinese Weixin Pay offers digital payment to nearly 10,000 peddlers in Singapore

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Pay Weixinthe mobile payment feature of Tencent’s popular social platform Weixin has expanded Weixin Pay travelers exploring Singapore’s access to the country’s unique traveling culture, providing them with the convenience of paying at nearly 10,000 merchant stalls walkers across the country.

In a statement on Tuesday, Weixin Pay said in conjunction with the ongoing Singapore Food Festival, Weixin Pay has launched a promotional campaign for foodies to further promote local food and hawker culture.

In 2020, hawker culture in Singapore was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity and continues to be a defining feature of the nation’s culture and identity.

During the Covid pandemic last year, government-led initiatives like the Hawkers Go Digital program sought to help more than 10,000 traders – more than half of Singapore’s street vendors – sustain their businesses through the adoption of SGQR unified electronic payment solution, including Weixin Pay.

This provided customers with a fast, cashless and contactless mobile payment experience while helping stall owners improve their operational efficiency.

Recognized as the payment of choice for the Chinese community worldwide, Weixin Pay serves as the primary gateway for food lovers and tourists to enjoy the vibrant street vendor culture comprising Chinese, Malay, Indian and Eurasian cuisines, and more.

Hawkers can fully leverage Weixin’s growing ecosystem accessible to billions of users to expand their distribution channels to increase revenue, launch loyalty programs, and market their unique dishes through Weixin’s vibrant ecosystem consisting of mini programs, video accounts (channels), official accounts, chats, groups. , and many other functions.

Weixin Pay is currently accessible in 68 countries and regions and supports payments in 26 currencies globally.

“We help street vendors and small businesses embrace digitalization and provide them with the global platform to showcase their varied cuisines which they are proud of to Weixin users,

“Through the campaign, we hope to further support and encourage peddlers who have embraced electronic payments to reap the full benefits of our vast ecosystem and Weixin community. Our goal has always been to harness technology to fulfill our social responsibility. and embody Tencent’s ‘Tech for Good’ vision and mission through our local engagements,” said Freedom Li, President of Weixin Pay International Business.

Along with the Singapore Food Festival which kicked off on August 24, Weixin Pay will bring greater value to foodies by encouraging a large number of Weixin Pay users to actively support participating merchants, including restaurant chains, Xiao Hong Shu and MICHELIN. Bib Gourmand Singapore Recommended hawker stands, through a promotional campaign.

Launched in January 2011, Weixin is one of the most popular social platforms in China and provides users with fun and dynamic ways to bring messaging, infotainment and payment together in a seamless and interactive experience.

Weixin provides a platform for users to share content as well as merchants to engage and grow their community through key features such as Moments, Official Accounts, Mini Programs and Payment.

As of June 2022, the combined monthly number of active users of Weixin and its international version WeChat exceeded 1.3 billion.

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Elaine R. Knight