Apple reportedly planning new nutrition and payment services alongside Fitness+ improvements

Apple plans to introduce several improvements to Apple Fitness+ and Apple Pay this year, and has explored offering an all-new grocery service that integrates with the Health app, according to Bloombergis Mark Gurman.

In the latest edition of his To light up newsletter, Gurman outlined his expectations for new Apple services this year. Two finance-related Apple services are reportedly in development, including a hardware subscription program and a “buy now, pay later” service for Apple Pay transactions, designed to allow customers to pay for ‌Apple Pay‌ purchases in installments. installments over time, rivaling existing services like Klarna.

Last month, Gurman explained that the hardware subscription program would allow customers to pay a monthly fee and access an iPhone, iPad or Mac for the duration of the subscription. Apple is reportedly aiming to make the process of buying an ‌iPhone‌ or ‌iPad‌ “equivalent” to buying iCloud storage or paying for an Apple Music subscription, with customers able to subscribe to the hardware with their Apple ID and their App Store account.

The service is rumored to be Apple’s “biggest push yet” in recurring sales, and although it’s been working on hardware subscriptions for months, it’s apparently been pushed back to focus on the service.” Buy now, pay later” ‌Apple Pay‌. Gurman says Apple is working to implement hardware subscriptions by the end of 2022, but that could potentially be delayed to 2023 or canceled entirely.

Additionally, Apple plans to add new workout types to Apple Fitness+ with iOS 16 later this year. Additionally, Apple reportedly considered offering an “Instacart-like service that integrates with nutrition data in the Health app.” Gurman noted that the service looks potentially complex to implement and “pretty low-margin.” He added that he also hopes for substantial Apple TV+ upgrades this year.

The expansion of Apple’s range of services has been a subject of speculation for some analysts, with Loup Ventures suggesting that Apple may offer “Podcasts+”, “Stocks+”, “Mail+” and “Health+” in the future.


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Elaine R. Knight