Chevy to use unconventional marketing for HHR - PT Forums - The PT Cruiser Enthusiasts and Owners Resource

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Chevy to use unconventional marketing for HHR

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7th October 2007, 03:30 PM

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Chevy to use unconventional marketing for HHR

A new page entry has been added:

Chevy to use unconventional marketing for HHR

Quote:

In the latest installment of Chevy's attempt to generate buzz about a vehicle that anyone with eyes sees as a PT Cruiser knock-off, the HHR, we have information about their advertising.
Chevy is beginning to roll out a series of unconventional marketing steps in order to drive sales of their retro wagon.
Chevrolet has already handed out HHR's to the customizer community and will pay for product placement in reality television (for example 'Rides').

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