A new page entry has been added:
Chrysler shifts PT Cruiser marketing
Quote:
Automotive News / Autoweek.com are reporting a shift in Chrysler's Picaso marketing strategy for the PT Cruiser.
Previously, the PT Cruiser has been marketed as a 'too-cool to categorize' not quite a car, not a truck, not a van vehicle...a strategy that worked quite well until 2003 when sales dipped to just over 100k units (down from 2001's high of 144k).
Beginning with 2004's price drop (that included dropping of standard A/C)...Chrysler is pitching the PT Cruiser as a cool/versatile alternative to bland entry-level cars like the Honda Civic and Toyota Corolla.
|
7th October 2007, 03:59 PM
Chrysler shifts PT Cruiser marketing
Linear Mode
